The Amos Rex brand collection was inspired by the otherworldly architecture of the freshly opened art museum. Much like the conical shapes that penetrate the paving at the museum yard, the "REX" text in the t-shirt chest, and tote bag emerge from the fabric. Architectural blueprints were also converted in to print artwork. The collection represents the youthful, edgy and minimalistic spirit of the museum.
PHOTO: APPAREL & LOVERS, HAIR & MAKE-UP: SABOREKO, MODELS: VERNA, YOONSIK
THE ROYAL ACADEMY OF ARTS
Rose Wylie capsule collection
Senior Royal Academician Rose Wylie, an English painter/artist is one of the featured artists in the 2017 summer exhibition of The Royal Academy of Arts. Our brief was to distill Rose Wylie's art, and her expression to a wearable form. We designed the Rose Wylie streetwear capsule collection in close collaboration with Union Gallery and Rose Wylie’s studio, through RA. We worked along with RW studio, while the artist created her artworks for the exhibition.
PHOTO: APPAREL & LOVERS, HAIR & MAKE-UP: SABOREKO, MODELS: ARMI @ BRAND, SNEAKERS: GOOD KICKS
THE NATIONAL MUSEUM OF FINLAND
Akseli Gallen-Kallela fresco sock collection
The Akseli Gallen-Kallela fresco sock collection was a continuation of the highly successful National Museum of Finland logo sock range. To present an alternative to the graphical logo sock, we designed a collection of colourful art socks inspired by the frescoes painted in 1928 by Akseli Gallen-Kallela in to the roof of the National Museum of Finland.
PHOTO: APPAREL & LOVERS, MODEL: MARIA
EMMA - ESPOO MUSEUM OF MODERN ART
A collection inspired by Carol Rama
The brief for this project was to design a collection, that would stand for the values of EMMA museum. Feminist, bold, provocative, passionate and proud, much like Carol Rama, the artist we were inspired by, when designing EMMA designer collection. ”The passion according to Carol Rama” exhibition was live at EMMA during this project, so in a sense, the items were set to represent the psyche of EMMA museum.
PHOTO: ELLA TOMMILA / EMMA. HAIR & MAKE-UP: MIIKA KEMPPAINEN MODELS: JUSTUS & NIINA
THE NATIONAL MUSEUM OF FINLAND
The National Museum of Finland brand collection played an important role in the brand renovation strategy of the museum. The collection was set to promote, and carry out the message of the newly defined image of the museum, which was to be elevated to a more modern and casual context.
We partnered with The National Museum of Finland on the entire process of concept creation, communication strategy, graphic design, photography and organising a launch event during Helsinki Design Week 2015 opening.
PHOTO: KRISTIINA MÄNNIKKÖ/KANSALLISMUSEO. HAIR & MAKE-UP: EMILIE TUUMINEN
MODELS: JENNI, MERIVAN, MAIRE, EETU, JORMA & NANNA
ATENEUM ART MUSEUM
Ateneum art collection
Bespoke apparel collection designed and produced for Ateneum Art Museum.
Ateneum’s extensive collection of classical art offered us a vibrant source of inspiration.
We designed the products around specific elements found in works of art, that inspired us.
The collection was our interpretation of the classical artworks we were inspired by,
set to have modern and fashionable appearance.
PHOTO: ANDRE POZUSIS, HAIR & MAKE-UP: MIIKA KEMPPAINEN, MODEL: DANIELA @ BRAND